Exantus’s recently published book, The Wake Up Call: Financial Inspiration Learned From 4:44 + A Step By Step Guide on How to Implement Each Financial Principle, includes guidance on how to build credit, take steps toward home ownership and become an entrepreneur.

“Financial freedom,” Jay-Z says, is the key to success - particularly within the black community.Īnd for Exantus, Jay-Z’s words have impacted his life so much that he transformed them into a personal finance book that examines and builds on the music mogul's insights. Nominated for 'Record of the Year' at the upcoming Grammy Awards, 'The Story of OJ' carried an important financial message that, Exantus would later learn, is examined throughout the rest of Jay-Z’s album.

In fact, he even remembers the day - it was Jand Exantus had stayed up until midnight for Jay-Z's latest album 4:44 to finally be released. Personal finance expert Ash Exantus played Jay-Z's 'The Story of OJ' over and over again the first time he heard it.

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